O'thentic
LOGO DESIGN/BRANDING
O'thentic is a small sized venture in Bangalore by a certified pastry chef who worked previously in Magnolia Bakery. They produce a variety of decadent desserts and pastries that will leave you wanting for more.
The Challenge
A certified pastry chef decides to start her own venture but requires a neat little logo and packaging for her brand and for her to stand out among the hundreds of people that operate small sized ventures in Bangalore.
The Solution
Through extensive meetings and discussions with the owner of O'thentic we were able to narrow down the aesthetic behind her brand. We were able to create a branding that not only depicted the a side of her personality but also depicted what her business was all about. The aesthetic went towards the lines of a very feminine yet very authetic and clean look and feel.
Logo Design and Packaging
The Logo had to induce her personality which was a very feminine but approachable one. So we created a typeface that expressed her personality but also kept the aesthetic clean giving an overall premium feel. A 'whisk' was added into the typeface thereby making the O in O'thentic very strikingly different and unique to the brand making it easily recognisable.
Year
2020
Team & Credits
Content: Oshine D'sa, Georgie Joshua
Design: Georgie Joshua