O'thentic
LOGO DESIGN/BRANDING
O'thentic is a small sized venture in Bangalore by a certified pastry chef who worked previously in Magnolia Bakery. They produce a variety of decadent desserts and pastries that will leave you wanting for more.
The Challenge
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A certified pastry chef decides to start her own venture but requires a neat little logo and packaging for her brand and for her to stand out among the hundreds of people that operate small sized ventures in Bangalore.
The Solution
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Through extensive meetings and discussions with the owner of O'thentic we were able to narrow down the aesthetic behind her brand. We were able to create a branding that not only depicted the a side of her personality but also depicted what her business was all about. The aesthetic went towards the lines of a very feminine yet very authetic and clean look and feel.
Logo Design and Packaging
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The Logo had to induce her personality which was a very feminine but approachable one. So we created a typeface that expressed her personality but also kept the aesthetic clean giving an overall premium feel. A 'whisk' was added into the typeface thereby making the O in O'thentic very strikingly different and unique to the brand making it easily recognisable.
Year
2020
Team & Credits
Content: Oshine D'sa, Georgie Joshua
Design: Georgie Joshua